The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the value of all the things goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your expertise is perhaps your greatest security internet, and your greatest alternative for revenue going ahead.
If you happen to’re not benefiting from what you’re keen on doing and what you already know, then you could possibly be leaving a whole lot of potential on the desk!
We’ve been big proponents of beginning one thing of your personal — one thing that’s yours and may’t be taken away from you.
That is what we’ve believed because the begin of Goats On The Street — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related as of late.
The reality is, a whole lot of what we used to depend on — secure jobs, regular revenue, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a manner so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals assume they want extra credentials to begin a web-based model. And really, that is the place most individuals get caught —spending time on certifications, ready till they’ve an even bigger following, and taking extra programs to be taught extra concerning the subject that they already know!
However the fact is:
You’re already sitting on one thing folks would pay to be taught — you simply don’t notice how worthwhile it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, expertise and experiences, primarily based on what they already know.
That means, they didn’t should spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb concept. Your subsequent transfer…it’s discovered inside your expertise, your experiences, and your passions.
If you happen to’re occupied with creating one thing of your personal (as a facet hustle, or as a full-time gig), and need to flip your experience into revenue, that is the place to begin.
The three Buckets: Begin With What You Already Have
If you happen to’re not sure about what niche to pick or what sort of enterprise to begin, right here’s the framework we’ve personally used to provide you with our worthwhile concepts over time, and it’s what we educate our purchasers as nicely.
It’s constructed on 3 ‘buckets’ that all of us have entry to — irrespective of your background, job title, or stage of expertise.
Be aware: we go deeper into this and actually aid you slim down your concept in our Niche Clarity Program.
Bucket #1: Expertise & Data
That is the data you’ve collected over time. Expertise you’ve realized via your profession, college, certifications, coaching, self-education…and even simply trial and error.
You may not consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are a number of examples:
Possibly you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Turn into an knowledgeable in designing logos, modifying resumes, or organizing digital information.
- Found out find out how to run a worthwhile Airbnb
- Cracked the code on find out how to develop a YouTube channel.
- Found out a productive workflow and find out how to repurpose one video into per week’s value of content material.
- Been (or presently are) a challenge supervisor, realtor, skilled chef.
- Been licensed for instructing, teaching, being a private coach, or a yoga teacher.
- Mastered knowledge entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Skilled new crew members and cherished breaking down advanced duties into easy steps.
- Ran inside occasions, team-building actions, and even organized workplace potlucks — and folks noticed you because the “glue.”
All of those expertise, all of this data that you’ve got, can all be become your personal enterprise. It’s simply taking what you already do and already know, and deciding that you just wish to create one thing of your personal.
Listed here are a number of real-life examples from our purchasers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist learners spend money on the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching ladies in midlife to search out bodily, emotional and religious concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and give up her 9-5 to freelance full time and switch her design expertise right into a $100,000 per 12 months enterprise.
- Ali Abdaal was a physician who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks may use his instruments in all areas of life, he give up his job to show it on-line and now earns over $4 million per 12 months.
- Greg Langstaff was a profession advisor and recruiter who give up his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you know the way to do — whether or not it’s out of your job, your facet hustle, or your personal curiosity over time — can grow to be the muse of your area of interest.
What feels apparent, simple, or boring to you, could possibly be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to begin.
We see this on a regular basis. Individuals turning on a regular basis expertise into companies — instructing what they already know. You don’t have to be taught one thing new to get began. You simply have to discover ways to package deal what you already know in a manner that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived via…your story.
For us personally, there are a number of key life experiences that we’ve already become revenue — and will simply do once more.
The largest one was taking the leap to grow to be entrepreneurs. To be our personal boss. We knew we had been meant for extra and believed there needed to be a solution to do significant work we really loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical manner.
We took our lived expertise of increase 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we educate inside our Creator Kickstarter Teaching Program. Your lived expertise can grow to be the enterprise you revenue from—similar to ours did.
All of us have chapters of our story that formed us (whether or not good or dangerous), moments that pressured us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your scenario.
Belief me, there are folks trying to find precisely that sort of steering.
Listed here are a number of examples:
Possibly you’ve…
- Moved internationally and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of occasions and realized find out how to reinvent your self — even when it was scary.
- Gone via burnout and overwhelm (in life or in what you are promoting).
- Survived a divorce.
- Been via a trauma and have discovered hope and therapeutic.
- Had a serious identification shift and located your manner via.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Realized find out how to handle cash after debt.
- Found out find out how to co-parent peacefully.
- Realized find out how to dwell a satisfying life with power sickness.
- Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and related to your self.
- Left a high-demand profession to prioritize your psychological well being, and realized find out how to rebuild a life with extra time for household, peace, function, and presence.
- Took a leap into solo journey after a serious life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a cherished one via habit, sickness, or grief and have become a gentle supply of power of their unstable occasions.
- Determined to cease people-pleasing, set boundaries, and rewire the best way you present up in relationships, work, and your personal life
Listed here are a number of real-life examples from our purchasers:
- Downsizing her residence and life for a retirement filled with alternatives and training ladies find out how to do the identical.
- Having the trait of an HSP (Extremely Delicate Particular person) and training ladies on find out how to navigate that.
- Being a child-free couple by selection and constructing a group for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the precise bank cards.
- A religious Christian because the age of seven serving to households expertise a deeper relationship with the Lord via teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She bought via it and now sells programs and packages instructing different folks find out how to earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to turning into a private health coach, finally transferring into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to determine a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These occasions in your life are full of classes, frameworks, and real-life instruments that different folks desperately want. It could grow to be a shortcut, a roadmap, or a spark of hope for another person.
You don’t should be excellent or polished, you simply should be trustworthy. Not pretending you have got all of it discovered, however being a number of steps forward and turning your journey into one thing that helps another person.
Having an affect and serving to others discover options to their issues is what constructing a model is basically about.
3. Passions & Pursuits
Typically, your greatest concept isn’t the factor folks would discover in your résumé. It’s not your expertise and all of the data you’ve collected…it’s really the factor you could possibly discuss for hours with out losing interest!
It’s the subject that lights you up when somebody asks the precise query. It’s one thing you’re at all times studying extra about — not as a result of it’s important to, however since you really wish to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake along with his Dad and Brother.
Fly fishing is one thing that he’s at all times studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he may discuss for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Undoubtedly residing his dream.
Listed here are some examples:
Possibly you…
- Geek out over matcha rituals and may’t get sufficient of it.
- Love journey hacking and discovering funds journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely occupied with biohacking, astrology, or productiveness instruments — and your mates come to you since you clarify it in a manner that is smart.
- Are the go-to particular person in your group for planning the right ladies’ journey.
- Are the very best at organizing small areas.
- Are occupied with all issues craft beer and have realized find out how to brew and make it your self.
- Love deep diving into human design and serving to associates perceive their charts in actual life.
- Are obsessive about cozy residence vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you could possibly flip into one thing that helps others and makes you cash.
Listed here are a number of real-life examples from our purchasers:
- A pair residing in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking knowledgeable serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any break day, they share the very best itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet mother and father with their cat’s well being and weight reduction
- A lover of holistic methods and general wellness serving to distant employees escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Street) turned his ardour for fly fishing into a web-based model that helps learners decide the precise gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (notably fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/12 months job in monetary companies so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
In the case of passions and pursuits, you don’t should be an “knowledgeable”, you don’t have to have a level or an enormous following.
You simply should be a number of steps forward of the particular person you’re serving to — and know and care sufficient concerning the subject to information them.
If you happen to love the subject and also you’re SO keen about it, and also you’re keen to point out up and share what you’ve realized, somebody on the market might be so glad you probably did. Persons are in search of somebody actual, somebody who will get it, and somebody who makes it really feel doable.
Cease Overthinking and Selected One Factor to Begin
You don’t should be an influencer, good at tech, or into advertising and marketing. Most of our purchasers aren’t. And really, most of them began with out having any concept of what they might share with the world!
Our purchasers are common folks similar to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly stated:
“I’m finished losing time increase another person’s enterprise. I wish to create one thing that really has an affect. One thing I like doing.”
If you wish to go deeper with all the things you’ve realized on this article, we’re right here to assist. Step one is arising together with your excellent area of interest and concept…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Niche Clarity Program. You’ll find out how your expertise, life experiences and passions matter, and the way they are often packaged up and become an impactful model and product which you could promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
If you happen to’re the kind of one who’s able to take the leap, guess on your self, and at last construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click here to email us for info on our Creator Kickstarter program.
