Tourism numbers in Larger Paris didn’t leap proper after the Olympic Video games. Figures launched on March 20, by Select Paris Area—the company that reinforces the world’s worldwide enchantment—revealed that in 2024, the capital and its environment noticed 48.7 million guests. That works out to solely a couple of 2% improve, though a significant sporting occasion came about, and the variety of worldwide guests nonetheless lags 4% behind pre-Covid ranges from 2019.
Valérie Pécresse, head of the Île-de-France area, remarked, “2024 was an distinctive 12 months for us, typically talking.” She famous that the Olympic and Paralympic occasions gave the area a sort of highlight it hadn’t seen earlier than. Now, she believes it’s time to make use of that increase to enhance the attract additional and construct tourism that’s each sustainable and balanced.
7.1 Million Stays throughout the Video games
If you happen to look nearer, the world logged round 7.1 million stays throughout the Video games—an 11% bump in short-term lodging. General, in 2024, the area’s 48.7 million guests solely edged up by 2% from 2023. In the meantime, tourism income climbed to roughly €23.4 billion, displaying an 8% improve. For context, again in 2023, customer numbers and income rose about 8% and 11%, respectively.
Nonetheless, the lodge trade didn’t catch the identical elevate, with 68 million lodge nights recorded—a 4% drop that consultants chalk as much as the Video games altering typical seasonal patterns.
Throughout the Olympic and Paralympic durations, French vacationers made up round 2.8 million stays (a 15% improve), whereas worldwide guests accounted for almost 2.3 million (up 4%). Breaking it down additional, roughly 281,000 of these abroad stays had been by People—up 4%—and the British contributed about 280,000 stays, rising by 3%. Typically, the Video games clustered guests at Olympic websites, and this re-routing led to a roughly 20% drop in attendance at museums and monuments.
August 2024: +84% Airbnb Affords
The rental market paints one other a part of the image. For the reason that post-Covid instances, furnished vacation leases within the Larger Paris space have surged noticeably—and this development is predicted to go even stronger with the Olympics. In accordance with knowledge from Inside Airbnb, as of August 2024 there have been round 149,936 listings throughout Larger Paris. Of these, about 124,988 had been obtainable for reserving, with a mean nightly worth of roughly €259. Not surprisingly, most of those listings—about 61%—are concentrated in Paris itself and in close by cities. Summer time 2024, specifically, noticed provide peaking with a rise of 84% in comparison with August 2023.
People Are the Most Quite a few Vacationers in Paris
On the demographic facet, Larger Paris hosted roughly 26.1 million home vacationers over the previous 12 months—a modest 1% improve in comparison with final 12 months however an 8% drop towards 2019. As well as, roughly 22.6 million worldwide guests arrived, which is a 3% elevate in comparison with the earlier 12 months and a 2% rise from the 2019 figures. Amongst international guests, People led the pack with about 2.7 million arrivals (a 3% improve over 2023), adopted by roughly 2.6 million British, 1.6 million Italians, 1.5 million Germans, and 1.4 million Spaniards.
Tourism spending within the area totaled round 23.4 billion euros. Home vacationers contributed roughly 8.5 billion euros—a 7% improve from final 12 months—whereas worldwide guests introduced in about 14.9 billion euros, an 8% rise. All in all, even because the Olympics shined some surprising mild on the area, the shifts in customer patterns counsel there’s nonetheless room to make lasting enhancements in how tourism is unfold and loved.
