The Colombian tourism sector achieved historic success in 2024, solidifying its place as a key contributor to its financial system. In keeping with the Financial institution of the Republic’s knowledge, journey and passenger air transport income reached USD 10 billion, a 12.8% improve from the USD 8.9 billion reported in 2023. Consultants attribute this sustained progress to efficient authorities methods, worldwide promotion efforts, and improved air connectivity with key markets.
Enhance in Worldwide Customer Arrivals
A key issue contributing to Colombian tourism progress was the rise within the variety of international guests, which reached 6.8 million in 2024—a ten.9% improve in comparison with the earlier 12 months. This extremely optimistic pattern can largely be attributed to the promotion of Colombia as a vacationer vacation spot overseas, spearheaded by ProColombia and the Ministry of Commerce, Business, and Tourism.
ProColombia launched a promotional technique centered across the nation model marketing campaign, “Colombia, the Nation of Magnificence.” This initiative showcased Colombia on among the world’s most iconic levels, together with Instances Sq. in New York, Piccadilly Circus in London, the Burj Khalifa in Dubai, the Paris 2024 Olympic Video games, and La Esfera in Las Vegas.
All year long, 16 strategic campaigns have been executed in numerous nations throughout the Americas and Europe, producing over 8.5 million media appearances. In whole, these efforts reached an viewers of 108.9 million folks globally. The influence was much more pronounced within the digital sphere, the place the campaigns captivated 194.4 million customers, resulting in 921.3 million impressions—marking probably the most excellent achievements within the historical past of nationwide tourism.
Moreover, air connectivity is important for Colombia to boost its presence in key markets as extra airways introduce direct routes to the nation, facilitating simpler journey for guests from across the globe.
Nicely-off Guests Are Extra Than Welcome
The technique for attracting high-spending vacationers focuses on prioritizing particular strategic markets. Presently, Colombia is concentrating its efforts on 26 nations which have the potential to extend traveler move and considerably influence the native financial system. The prioritized markets embrace america, Chile, Mexico, Spain, Ecuador, Peru, Canada, Brazil, Argentina, France, the UK, Germany, Australia, China, Italy, Switzerland, Japan, and the United Arab Emirates.
Colombia additionally made vital strides in cruise tourism, attaining a 3% improve in ship calls all through 2024. Throughout this time, over 336,000 passengers arrived within the nation by cruise ship, which boosted the native financial system and expanded the number of locations provided in nationwide tourism. Notably, Cabo de la Vela in La Guajira started welcoming cruise ships.
