Vacation spot Canada transforms its tourism evaluation with a brand new Prosperity and Properly-being Index. This revolutionary instrument goes past easy monetary indicators to judge the tourism sector’s financial, social, and environmental impacts. It’s a strategic lever to information tourism professionals towards extra sustainable and inclusive growth.
With the launch of this groundbreaking tourism evaluation, Vacation spot Canada goals to supply a complete evaluation of tourism’s affect past conventional monetary metrics.
This instrument is designed for trade professionals and analyzes the financial, environmental, and social impacts of tourism in Canada. Using information from over 100 sources and arranged round 30 indicators, the index emphasizes the function of tourism in neighborhood growth, cultural preservation, and financial development. Its aim is to help decision-makers, companies, and communities form sustainable and efficient methods.
Six-pillars Method
Six interrelated classes make up the tourism evaluation:
Economic system: analyses the affect of tourism on sustainable development and prosperity.
Employment: assesses the standard and accessibility of jobs created.
Assist: measures the consequences on infrastructure shared by vacationers and residents.
Surroundings: examines the sector’s ecological footprint and its sustainability initiatives.
Engagement: analyses tourism’s contribution to social inclusion and heritage enhancement.
Expertise: determines the standard and affect of tourism experiences on guests
A Lever for Optimizing Tourism Methods
This index serves as a significant strategic instrument for tourism trade professionals. It offers detailed information on every province and territory, serving to to establish the sector’s strengths, alternatives, and greatest practices. This initiative is a part of Vacation spot Canada’s Tourism 2030 technique, which goals to maximise tourism’s potential in alignment with the United Nations Sustainable Growth Targets.
The primary report of the index highlights vital developments. In 2023, the GDP generated by tourism elevated by 9.5%, confirming the sector’s sturdy financial restoration. On the similar time, infrastructure growth enhances connectivity and improves the standard of life for residents, thereby boosting the enchantment of varied locations.
Inclusivity can also be a key focus, with 20% of tourism companies led by girls and 36% by immigrants. Moreover, public help stays a vital asset, as over 80% of Canadians view tourism as a optimistic issue for his or her communities.
